Bright, vivid Wi-Fi bulbs with no bridge required and, unusually for a Wi-Fi product, a genuinely good local LAN protocol. Colour output is arguably better than Hue. The complications are price, network load and corporate turbulence.
A reasonable choice for a handful of bulbs where colour matters and adding a Zigbee hub is not wanted. Not for a whole house, because the Wi-Fi arithmetic does not work.
We do not sell hardware or carry brands. Bring your list to a design session and we will tell you what is worth buying, what you already own that can stay, and what to skip.